The last outstanding example described here points to how the Spamouflage operation takes advantage of existing authentic media outlets to promote its agendas. Graphika has noticed that a good number of Spamouflage assets amplified videos and video clips with the brand marking of 港人講地 (Speakout HK).
Speakout HK is a Hong Kong-registered online news site that launched in 2013. It is owned by Hong Kong United Foundation (HKUF), an “independent nonprofit organization set up by a group of responsible and Hong Kong-loving friends,” according to HKUF’s website. HKUF was co-founded in 2012 by Barry Cheung Chun-yuen, former non-official member of the Executive Council of Hong Kong, and Raymond Tang Yee-Bong, an adviser to former Hong Kong Chief Executive Leung Chun-ying.
Speakout HK has been promoting pro-establishment content on Instagram, YouTube, Facebook, Weibo and its own mobile application since it was founded. According to a poll conducted by the Chinese University of Hong Kong’s Communication and Public Opinion Survey Center in November 2019, Speakout ranked last for public credibility among ten Hong Kong online media sites, with a score of 4.29. Speakout HK’s pro-Beijing and pro-establishment content has surfaced in Spamouflage videos over and over again, demonstrating the operation’s willingness to borrow from authentic media outlets to the extent their reports serve its agendas.